
Here’s a handy infographic from TalentLyft about creating an employer branding strategy in 5 steps:Ģ. You’ve still got a head start as this area is clearly unappreciated. CPH, retention rate, cost per application, etc.)”. CareerArc data shows “only 33% of employers track employer branding initiatives to at least one HR performance metric (eg.

Does your communication stand out? What can you do to steer from generic job ads? Do you think you’d benefit from being more creative in your tech recruitment efforts?.Do you know your biggest hiring obstacles and make a conscious effort to steer away from them?.Do you know the biggest problems of hiring in tech? How can you address them in your content? Do you currently talk about these subjects in your content?.What do developers find appealing in your company? Do you use this information in your employment process?.
#Metro infographic creator how to
How to get started? I’d advise you to sit down with your talent acquisition team and think about the following factors: You also need a plan you can bring into action step by step to make sure progress doesn’t stall at any point. The ideal scenario is to have a written document you can go back to in order to ensure your efforts are always in agreement with your desired outcome. Do you know industry benchmarks and what they are in comparison to your own results? You definitely should. Have you got an employer branding strategy? According to CareerArc, only 57% of employers do. Design an employer branding strategy for tech candidates


How to build a strong employer brand in tech 1. A strong employer brand gives people the confidence they need so much and helps them make the move into the unknown.Īccording to statistics, a strong employer brand cuts Cost-per-Hire by 43%. Dealing with a lack of trust and fear of change,īased on LinkedIn data, not knowing what it’s like to work for a company is the #1 roadblock to changing jobs.Furthermore, research from Melián-González & Bulchand-Gidumal (via PR Newswire) shows participants who saw positive reviews of an organization required a lower pay increase (35%-40%) than those shown neutral and negative reviews (45%-50% and 55%-60% pay increase respectively). Salary implications,Īccording to a Harvard Business Review and ICM Unlimited study, negative reputation costs companies at least 10% more per hire. How to build a strong employer brand in techįindings of an academic study by Melián-González & Bulchand-Gidumal(via PR Newswire) indicate job seekers “are more interested to send their resume to a company after seeing a positive review versus a neutral or negative review.” Additionally, research from LinkedIn shows you get twice as many candidates in your talent pipeline when you build and maintain a strong employer brand.
